Favelization The Imaginary Brazil in Contemporary Film Fashion and Design edition by Adriana Kertzer Penny Wolfson Arts Photography eBooks
Download As PDF : Favelization The Imaginary Brazil in Contemporary Film Fashion and Design edition by Adriana Kertzer Penny Wolfson Arts Photography eBooks 
In Favelization, a book originally published by the Cooper-Hewitt, National Design Museum, Adriana Kertzer sets out to understand the ways in which specific producers of contemporary Brazilian culture capitalized on misappropriations of favelas (informal squatter settlements that grow along the hillsides and lowlands of many Brazilian cities) in order to brand luxury items as "Brazilian." Through case studies that look at films, fashion, and furniture design, she explains how designers and filmmakers engage with primitivism and stereotype to make their goods more desirable to a non-Brazilian audience.
Favelization looks at the films Waste Land and City of God, shirts designed by Fernando and Humberto Campana for Lacoste, and furniture by Brunno Jahara and David Elia. Kertzer argues that the processes of interpretation, transcendence and domination are part of the favelization phenomena.
The book locates design as part of a broader constellation of representations that includes a variety of forms from printed media to film. It provides visual and material analyses, as well as theoretically discussions that draw on works by scholars in cultural and postcolonial studies such as John Tagg, Edward Said, Mariana Torgovnick, Mike Davis, and Trinh T. Minh-Ha. While focused on favelization, this work raises questions about the ethical conundrums associated with using the “Other” in commercial design work.
Favelization The Imaginary Brazil in Contemporary Film Fashion and Design edition by Adriana Kertzer Penny Wolfson Arts Photography eBooks
I just finished Favelization, and found the content really interesting. I studied Art History in college, but Brazil came to me late in life. I only learned Portuguese and started traveling there for business in 2012. Everything Kertzer says is right on, but I am curious as to whether she explored any exportable alternative of Brazilianness other than the favela.I have thought about it a lot and always come up blank. Most of the Brazilians that I know are highly privileged. We either met in the US, or they are part of the Brazil start-up/tech scene. Those people have never been to a favela and either grew up their entire lives knowing that they will never need to, or they have had "favela fear" (my term for "messing up and losing everything") instilled in them. So, though the favela is not theirs, it is very much a part of their mythology. Perhaps that is why it is so easy to export: fear is compelling.
I started to look at their lives, wondering what else about them was "Brazilian." I wanted to identify something that could be exportable that wasn't just a veiled reference to Europe or the US (or even Japan, in some cases). US-Americans have the same problem. Our "local charm" is typically homely and poor (I am from Dallas, and the fact that people glorify grits and greens when they would NEVER serve that to polite company is a good example), and that is what we export, but if we were to try to export our richer customs they are either 1) so blatantly European they look contrived, or 2) so clearly racist/classist that they are shameful.
I love that Kertzer recognizes favelization for what it is: appropriation without credit that does not benefit those most involved in it, but my question is: if not the favela, what can be exported that is truly and uniquely Brazilian?
As globalization ages, we are going to see this question more and more, and I salute the author for finding such a poignant case so early on.
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Favelization The Imaginary Brazil in Contemporary Film Fashion and Design edition by Adriana Kertzer Penny Wolfson Arts Photography eBooks Reviews
I read Favelization earlier this year and thoroughly enjoyed it. As part of an organization that advocates for Rio favelas, my work has led to many conversations and reflections on the complexity of 'favela chic' or 'favelization' and both the opportunities and tensions these phenomenons create for favela residents. This book is immensely valuable for understanding how the trend is emerging and the tensions that accompany it.
Quick and interesting read for those interested in design. Worth the money.
This is a very interesting study of how the Favela culture has been co-opted by popular design and media. Well researched and with a broad range of examples that span across different mediums, it raises questions about what appeals to the consuming public and why, and in doing so invites a much larger discussion.
I just finished Favelization, and found the content really interesting. I studied Art History in college, but Brazil came to me late in life. I only learned Portuguese and started traveling there for business in 2012. Everything Kertzer says is right on, but I am curious as to whether she explored any exportable alternative of Brazilianness other than the favela.
I have thought about it a lot and always come up blank. Most of the Brazilians that I know are highly privileged. We either met in the US, or they are part of the Brazil start-up/tech scene. Those people have never been to a favela and either grew up their entire lives knowing that they will never need to, or they have had "favela fear" (my term for "messing up and losing everything") instilled in them. So, though the favela is not theirs, it is very much a part of their mythology. Perhaps that is why it is so easy to export fear is compelling.
I started to look at their lives, wondering what else about them was "Brazilian." I wanted to identify something that could be exportable that wasn't just a veiled reference to Europe or the US (or even Japan, in some cases). US-Americans have the same problem. Our "local charm" is typically homely and poor (I am from Dallas, and the fact that people glorify grits and greens when they would NEVER serve that to polite company is a good example), and that is what we export, but if we were to try to export our richer customs they are either 1) so blatantly European they look contrived, or 2) so clearly racist/classist that they are shameful.
I love that Kertzer recognizes favelization for what it is appropriation without credit that does not benefit those most involved in it, but my question is if not the favela, what can be exported that is truly and uniquely Brazilian?
As globalization ages, we are going to see this question more and more, and I salute the author for finding such a poignant case so early on.
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